News is entertainment

News is entertainment
News is entertainment, my dear.
And if it's not entertaining
it will disappear.

It has to stir the imagination
it has to move the heart.
It needs a story that fits
right from the start.

News is entertainment.
News is entertainment, my love.
And if it's not entertaining
it will not be heard of.

It must appeal to the roots
of the target audience’s mind.
And if you don't understand me,
I will say this again.

News is entertainment
News is entertainment, my dear.
And if it's not entertaining
it will disappear.